Search Engine Marketing

Search Engine Marketing is improving a web site's ranking in search engines to attract more customers. Managing an effective search engine marketing campaign is important to make your website the top locally searched. The earlier a site appears listed in search engine results, typically the more visitors it will receive.

Molly Corfman will create a strategy that best fits your individual marketing needs. To achieve long term success, Molly Corfman will develop a strategy for your online marketing campaign that includes:

• Keyword research. Thorough research of the actual keywords customers are using to find your website. Thorough research of the keywords your competition is using to attract new customers.
• Keyword analysis. Analyzing how many keywords should be used and how broad of scope. Or if needed, how specific keywords need to be to achieve the greatest impact.
• Click-through rate analysis. Analyzing the pages customers visit most, which pages they exit, and the length of time spent visiting each. Molly Corfman takes into account which pages are not visited and analyze the reasons why.
• Statistical analysis. Analyzing unique visitors, page visits, number of pages per visit, projected traffic volume, average time on site, new visits, geographical location, and visitor return rate, and referring site.

Molly Corfman will closely track and monitor results, making changes when necessary to ensure you are always receiving the highest return on your investment.

She will recommend adjusting the online marketing campaign as necessary. If there is intense competition with other businesses for customers, Molly Corfman will recommend we invest in a higher budget to ensure your website is top. If we are achieving the results with a lower cost than anticipated, Molly Corfman will recommend adjusting a lower monthly budget.

The goal is to manage your online marketing campaign to achieve the best return on your investment.

An online marketing campaign is an indispensable part of any business. If properly managed it can be an effective and powerful marketing tool. Better ranking results in more web traffic which generally results in more sales, revenue and profits. Together we can increase your business web presence and take your marketing to the next level.