Strategic Planning

The more information online for your customers, the better your website will be. Below are a list of ideas to begin thinking about. Answering the question will provoke thought and start the creativity flowing. If you get stuck, don't stress, because that is where we come in. Through an information gathering meeting, of several meetings, we will help you organize information about your business and and plan your website.

Think about what you want in your new website:

• Visual Design
  Do you see your business and sleek and stylish, relaxed and fun, or corporate and professional? Is there a color scheme you have in mind? How do you want your customers to feel about your business?
• Written Text
  Do you have text already written from previous materials? Do you have text from reports that can be used on the website?
• Photos and Graphics
  Does your business use graphics or charts? Do you already have crisp, professional images from previous materials that can be used on the website?
• Forms
  Would forms available online help reduce customer wait time? Would online forms enhance customer experience and satisfaction with your business?
• Portfolio / Examples of Work
  Do you have testimonials from satisfied customers? Do you have examples of completed work?

Think about how you want customers to perceive your business:

• Who is your target audience?
  Who do you want to benefit from your website? Other businesses, consumers, the general public? What are the needs of your customers?
• How do you want to portray your company?
  What do you want your customers to feel about your company? What type of image do you want to create?
• Do you have an already established design?
  Does the website need to further an already established image? Or does the company need to be re-branded, beginning with the website and extending to pamphlets, business cards, and other advertising materials?