Website Content

If the Internet is the information superhighway, information is key. Content is what drives visitors to a website. Powerful and effective content is what persuades customers to buy. It is what sets you apart from the competition and makes you the more appealing choice.

The more useful the content, generally the more successful a website will be. Content needs to get inside the minds of your target audience and provide what customers are looking form. Visitors need a reason to return.

Copy Writing

Written content is one of the most important elements of a website. It is often the most difficult obstacle to overcome for a businesses to get online. Well written, strong, clearly understood text tells customers what your business is about. Many people are not confident in their writing skills. It may be wise to have the text written professionally.

Copy Writing needs to be compelling and appealing. Content is extremely important for search engine placement. Without good copy, most search engines are unable to match search terms to the content of your website.

If your writing skills are excellent, content creation can be as simple as sitting down, formulating ideas, and typing it out. Try to remember to keep paragraphs short, generally five sentences or less per paragraph. Try to use headers and sub headers to organize your text. Remember to break up sections with lists and bullets. And most importantly, check, double check, and then re-check spelling and grammar.

If you don't have the writing expertise, skills, or time to write your own text, we can help. Molly Corfman's original and personalized text will fit your business strategy and needs. She emphasizes useful information while keeping the tone entertaining and professional. All of her text is targeted to:

• Specifically appeal to your target audience.
• Show the flavor of your business in an interesting and informative way.
• Be original, different and unique.
• Be easy to understand.
• Explain confusing topics to your visitors.

She will conduct the research necessary to write the most effective copy for your business. She will thoroughly research your industry, keep you part of the process through revisions, and effectively communicate the tone and style of your business in writing.

Photography on Location

Eye catching photography grabs your customer's attention and makes them chose your business over another. Molly Corfman works in digital format, taking a photojournalistic approach to photography. Crisp, professional images are the most compelling way to show your products and services, enticing customers to buy:

• Visually show customers what you offer
• Portraits of management give your business professional appearance
• Images of your business help customers find your location

Forms

What do you want your website to be able to do? Downloading pdf forms, filling them out ahead of time, and bringing them to the appointment can save your customers and your business time and stress.